We’ve all heard of “walking the talk” – but what of “talking the walk”?

Googling this just now I came across a report Talk the Walk – Advancing Sustainable Lifestyles through Marketing and Communications (http://www.talkthewalk.net/) by Utopies, UNEP and UNGC. However I don’t want to talk now about “design, development, branding, packaging, pricing, distribution, personal selling, advertising and sales promotion” (see the foreword). Rather I want to refer back to an earlier entry and ask: In our day to day conversations, how do we “talk the walk” and reflect the core values employed in our work?

During the coffee break at a recent external networking meeting – where I was a newcomer in the community – another participant approached me; “Of course the discussion about the Wilbur model would have gone over your head”, he began the conversation. This completely surprised me. Only minutes before the break the group had been affirming the importance of respect and trust, as conditions for successful efforts to bring together diverse people and organizations in exploring sustainable solutions to complex, multi-stakeholder challenges!

Our conversations can serve to enforce or discredit our messages and ourselves in powerful and lasting ways. Walking the talk is imperative. Talking the walk is so important too. People notice.

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