How many of you have an iPod? Asks Kevin Wheeler, Global Learning Resources Inc. Many hands in the room go up. When did you first know you needed one?

I do have an iPod. My husband bought his iPod home a couple of years ago. He (we) started buying tracks from iTunes instead of albums on CD, and I suddenly found that where he goes, our favourite music goes. What about me and my music? I’d dabbled in the world of Ipod and, like any good marketer, he’d sold me on customized playlists, podcasts and pocket-sized. A few months later, I knew I now needed my own iPod.

Kevin’s point? Executive buy-in to the use of technology-enhanced learning for professional development is all a question of marketing. How do we help our executives know they, and their organization, need technology enhanced learning? Is it really as simple as enticing them to have a quick dabble with technologies they never knew they needed? Perhaps we should be providing our CEO with a choice of links to our end of year report: podcast or a wiki?

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