For an event that combines product designers, technology experts and policy makers, you want to move into as many innovative “integrative” spaces as possible. That takes buy-in from all parties, as well as lots of courage!
On Tuesday, the second day of a 2-day international conference on sustainable products and services in Essen, Germany, we took the familiar format of “Who Wants to Be A Millionaire” and converted it into “Who Wants to Be a Sustillionaire” (credit to the CSCP team for the title!) We used this modified format to do something interesting and new for plenary reporting on a series of 5 parallel workshops, in which 200 people from 29 countries took a set of project ideas to their next stage of development.
Many conferences have a combination of plenary sessions and parallel workshops as a part of their design. The challenge is how to bring in the learning and outcomes from the parallel work back to the whole group in a way that is not a boring sequential set of oral reports from the workshop organizers.
It’s an interesting decision about whether to do plenary report-backs at all. Really large conferences don’t bother. Medium-sized ones with community-building goals, often try. And it is a challenge for organizers and facilitators to do this in a way that is engaging and not sleep-inducing (heaven forbid adding into the mix the after lunch snooze-time zone.)
One compelling reason to do after-workshop reporting, is that it ups the stakes in terms of quality outcomes. If you need to report back to 200 people what you accomplished during your 2 hour session, you put some extra effort into it and want it to be good. Another pro is that it promotes more authenticity in reporting, as you have your whole group of 40 or so participants in the room witnessing and hopefully validating your description of what came out of the event.
So there are some good arguments around why to try to bring some of the flavour and learning from parallel sessions into a plenary setting. We decided to do it.
So back to our game session, “Who Wants to Be A Sustillionaire”. We thought it would be interesting to get each of the Project Incubators (the titles of our parallel workshops) to give us two questions, in the familiar multiple-choice format of the game show. We would combine them all into one game round which would be delivered by Powerpoint in the plenary after the conclusion of the parallel sessions.
On each slide we had the question, and then an A, B or C choice. The next slide had the same question with the right answer highlighted. There were 10 questions. Each question was asked to the audience by the game host (in this case it was me), and their answers were collected in different ways. After some of the questions (at least one per workshop) I asked someone from that particular Project Incubator, either an organizer or participant, to tell us a little more about the question’s answer and in doing so some of the results of their workshop.
It was ambitious, we got some laughs, and good humoured responses. In retrospect, I would do it again. Here are some of the things I learned about the conversion process, converting the game show format to the learning format, that I would consider next time:
What I liked:
- I could administer the game from the audience, I had a lapel mike and walked through the audience as I asked the questions which were shown on the big screen at the front of the plenary. I also had a hand mike, so I could either ask the group to respond, or I could ask individuals the questions. It made it more spontaneous.
- The quiz was at the end of the conference, so I knew many people by that point, and when I needed to pick an individual to answer a question, I knew who might be happy to answer a queston in front of a group of 200 people, and who might add a little extra humour to their answer.
- I thought 10 questions was about right, I would not have wanted more (perhaps a few less, but generally, the 10 questions went pretty quickly).
- I thought it worked well to collect the answers in different ways. For some I asked the audience to stand if they thought it was A, B or C; or asked them to raise their hands; or ask individuals. I could also lightly play on the ask the audience, phone a friend etc. (although no one took me up on the latter). I couldn’t easily use 50:50 as we always had 4 answers.
What I would try or do differently next time:
- I would number the questions (1 to 10), so as the game host, I could tell when we were getting near the end and raise the drama.
- I think I would put the questions in order from very easy to hard, like in the game show. Ours were mixed, and all of them had some funny answer choices, which was good, and at the same time made the questions continue to be rather easy. Next time, I would make the first ones very funny and easy, and then get gradually harder so that people didn’t automatically know the answers. It might give me more opportunity to get discussion going within the audience and not just between the audience and me.
- I would vary the kinds of questions – we used a template to make it easier for the session organizers to give us their questions. We even gave them some samples, and then asked them to give us the wrong answers in advance and then give us the right answer after their session. I think having different kinds of questions, and different numbers of answers (e.g 2, 3, 4, 5) might have given more variety, and therefore be easier to animate.
- I was a good idea to have question “stems” (e.g. What are the priorities for…? What is the role of…?) which were sent in advance (5 days) to the organizers who could use them to frame their questions. In the future we could go back to the game show for some familiar stems, to even further connect the audience to the energy of the tv game.
- I would build in a little more time between the end of the workshops and the quiz in plenary – we had a courageous 30 minute coffee break to collect the final answers, check through them and run the game. It did feel like the quiz was very fresh which was great, and perhaps little more time would help iron out any little hiccups, let us look over the quiz as a whole for the build in difficulty and drama, and give us a test period. A lunch break time length would be great.
- I might add a final question that is not directly related to the indvidual workshops but was a comment on the overall goal or message of the conference – that could be the 1 million Euro question.
- Adding monetary figures overall to each question might have added some fun, at the end I could have asked who wanted to donate their winnings to the Project Incubator follow-up (hopefully everyone would have raised their hand!)
These are some of the things I learned from the experiment to convert a game show into a conference reporting game. It was infinitely better than stand up reports, gave some interesting energy to the end of a lively conference, and gave people a shared experience that could continue to bind them together (more than sitting shoulder-to-shoulder together and listening to podium speakers).
I think it also showed the organizers in a good light, as courageous and willing to try something new. It promoted the idea that there are always new ways to do routine things, things that we might do without giving it much thought, especially in a familiar setting (in this case, like a conference). How can we keep from going on autopilot and missing out on the innovation and energy that comes from trying something different and new? And for sustainability, we will take all the innovation and energy we can get!