How do you capture the reflections of participants on ideas shared during your event? At the end of the TEDxEcoleHôtelièreLausanne programme, we scheduled the university’s music committee to perform a musical interpretation of the event. We knew that they would need up to ten minutes to get their instruments set up and ready to go on stage. A great opportunity to capture some reflections from participants!
We prepared a slide with three questions on it, and handed each participant three colour-coded cards to match. The questions (see photo):
Whilst the band set up, participants discussed these questions with people seated next to them and then wrote their personal response on the cards, which we collected and posted on large boards for everyone to read during the aperitif that followed. The cards generated lots of interest as people learned how differently people experienced the diverse talks. And an important bonus too: it helped them remember things which they may have already begun forgetting in the mash-up of ideas that comes with TEDx events.
The analysis that we did after the event was also really interesting. We started by sorting the cards according to colour / question, and then regrouped the cards according to the talks they refered to. Laying them out on a table under the speaker’s name immediately gave us a bar graph for each question. We could see which speakers were most quoted, which ideas people will most act on, and which people see as potentially having the biggest impact in the future. And then looking at this data collectively, we could see how these three questions elicited very different responses! There was no apparent correlation between people’s favourite quotes, facts and figures and action or impact. And, perhaps most interestingly, the ideas that were most seen as potentially having the biggest impact were among those that participants were least likely to act on.
Doing this cards exercise is a quick and easy way to gather a very rich reflection on what people valued about each talk. It also highlights the deficiencies in asking a simple question such as ‘which was your favourite talk’ because how do people respond? With that which hooked them with a great quote? That which they will act on? Or that which could have huge impact in the future? We are looking forward to the results of the online survey to see if we can see a pattern! What is clear already is that all the speakers were valued for one reason or another, and we’re pretty stoked about that 🙂
p.s. It also enabled us to provide some much appreciated feedback to the speakers… an important part of the often-forgotten post-event speaker care!